Startup Catalyst Logo
Startup Catalyst is a newly minted annual mission to take a bunch of Brisbane based entrepreneurs with IT/coding skills and ship them off to Silicon Valley for a whirlwind week and a half of visiting global tech companies such as Google and Facebook, meeting with fellow Australians who've set up shop running startups in the Valley and taking part in educational events and equip them with an understanding of what is involved in launching a globally successful tech startup.
What a cool initiative! When the folks running Startup Catalyst approached me and asked for me to produce a logo for the project, I was more than happy to help them out.
After a lot of sketching and thought, I came up with the logo you see here. It incorporates the brand's initials, "SC", into a symmetrical design not unlike a hex nut that is geometric and rigid, evoking a precise, engineered and purposeful feel. If one looks a little closer, they may also notice two hands in a stylised handshake, representing networking, partnership and teamwork.
Logo Design, Branding, Formatting